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Taking your content and making it fit the local culture and meaning is an artform. Anyone can translate word for word, but not everyone has the experience to do it properly. After more than 30 years in the industry, we can proudly say we can.
Schneiders-Sprach-Service has not only distinguished itself through its reliability and adherence to deadlines for translations, but has also met the high technical and legal requirements of the translation texts in terms of content. Schneiders-Sprach-Service has thus made a considerable contribution to the successful work of ECO REG GmbH in South America.
Localisation is the process of adapting content, products, and services to specific local markets. Often confused with or used interchangeably with translation, they are not the same. While translation is the practice of changing a text from one language to another and preserving the meaning, localisation encompasses much more. Localisation also takes the target language and culture into consideration. The specific goal, therefore, is to translate the content that speaks to the culture directly through the use of metaphors, wordplay and idioms.
In addition to translation, localisation involves other elements other than text that will be modified as a part of the process. Some examples of this are the design layout, using local formats, adapting graphics and visuals, and addressing local regulations and legal requirements. There are various ways to bring your business ‘closer to home’ for your customers, and each one speaks to your target population in different ways. A simple word-for-word translation in many cases may not only lose meaning but may cause offence.
Business localisation has several advantages compared to simple word for word translations. Firstly, it will give you a competitive edge. Trying to emerge into new markets as an outsider is likely to be tough but using cultural nuances will give locals more confidence in your work. Secondly, business localisation will increase customer satisfaction by showing your commitment. In addressing your customer’s needs they way they understand, they are more likely to buy your product or service. Localising all parts of the customer journey from payment methods to customer support, will ease their decision.
Thirdly, satisfying your customers with a satisfying user experience it will increase your brand loyalty. Using the native language of your target audience and tailoring your product to them will help gain their trust. This will increase the likelihood of your customers returning and becoming advocates of your product. And lastly, business localisation will give you a great ROI. Simply put, a larger audience means more potential to increase your revenue. By optimising your localisation within a translation, you will be sure to get the most out of your content and influence your markets.
Apart from business localisation we happily offer a full stack of translation services when it comes to representing you, your brand or business online. As a translation agency for more than 30 years, we have translated numerous technical documents. Our team has experts in the fields of engineering, medical, legal, and financial which we are happy to not only translate but extend your existing content.