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“Making your blog posts multilingual will boost views and allow many more people around the world to enjoy your content.”
A correctly written blog can be one of the most influential online resources in shaping consumer opinions or bringing traffic to your site. It can help you gain a competitive advantage in your online marketing, increase your ad revenue, or generate brand trust. Whatever your reason for writing a blog, you will be sure to broaden your clicks by making it available to a wider audience, that is, offering the information in a different language. With a blog translation you can also test for potential audiences or new markets.
Analysing how your blog receives reactions from new audiences is exciting. It could tell you that your content is relevant or popular in foreign countries or regions you may not be intentionally targeting. As a business owner, it is important to think big. If you look at the top 5 countries in the number of internet users, English as a primary language is only used by 245 million out of 1.64 billion. You are therefore missing out on a large audience by not including the populations of China, India, Brazil, and Japan who may not speak English.
After spending time developing the perfect blog article in English, it would be wasteful not to capture your content’s full potential. A blog translation into all major languages would be the easiest way to maximise your return on investment (ROI) in producing quality content. But although auto-generated translations from Google or via website plug-in may get the point across, machine translations are not keyword optimised and not accurate enough to be used in client facing content and could end up costing you business in the long run. Additionally, poorly translated blogs with obvious errors will result in an SEO penalty and poor search result rankings or SERPS, possibly damaging your global reputation.
Search Engine Optimisation or SEO is the way a text is strategically written and plays a major factor in ensuring a website ranks well in search engines like Google or Safari, which in turn translates to more users and more traffic to your site. You may find more on this topic in the SEO section.
Apart from blog translations we happily offer a full stack of translation services when it comes to representing you, your brand or business online. As a translation agency for more than 30 years, we have translated numerous websites and online stores. Our team has experts in marketing translations that we are happy to not only translate but extend your existing content.