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“Offering your content in multiple languages gives you a way to personally connect with your audience, creating a bond that may bring them back.”
In the past 20 years, websites have become the number one way to boost your company’s image and landing pages are the 30 second elevator pitch. When a site is visited, the visitor spends an average of 52 seconds looking for what they want before making the decision to click in or click away. This means that your content must be on point to capture the attention of your target audience. Just as content is important, so is the language. Our website translation service can add new organic traffic to your pages and bring you more brand awareness.
SEO is also a large part of your website’s success. Simply using a machine translated text may not get you the desired website hits you’re looking for. Our translators are fluent in digitalisation and website localisation. They even have an abundance of knowledge in content management systems such as Wordpress, Drupal, and Sitecore. This will ensure that your company expands its reach not just in a few countries, but worldwide! Expanding into global markets is a great way to increase revenue potential, build an international customer base and gain a competitive advantage.
This will also allow your site to be up to date on best practices in the target country market. As some figures of speech or taboos across languages differ, we don’t want you to have your message lost in translation. Building trust among potential clients and establishing a loyalty base is the best solution, since language is a comfort zone to online users. Allowing site visitors to engage with your content in their native language is shown to have a more positive outcome on conversion.
Another way that a website translation can benefit you is by not having duplicate content negatively flagged. Massive search engines like Google will award multilingual sites with ‘hreflang tags’ to signal that your site offers services outside of your local language, allowing bots to index your page without penalising it. Additionally, the Google search will automatically point users toward the correct version of your site by language or region.
Apart from website translations we happily offer a full stack of translation services when it comes to representing you, your brand or business online. As a translation agency for more than 30 years, we have translated numerous websites and online stores. Our team has experts in marketing translations that we are happy to not only translate but extend your existing content.